With over six months since my last Callie’s House blog post, I suppose you’d be forgiven for assuming that my gorgeous new venture had failed to lift off. Well, I’m pleased to say that quite the reverse happened in 2015, to the extent that my own communications fell to the bottom of an incredibly long list.
Callie & Co Design is, I am thrilled to say, thriving! I’m back on the blogging horse, and over the next few weeks, I will describe some of my projects and review the branding revolutions that I have been helping with. And I’m in the very lucky position of loving my work. My office is almost complete, and has proved to be a light, spacious and inspirational space in which to spend my days (and many, many evenings), so at some point, I will show it to you.
Last year, I met and became colleagues and friends with the amazing team from Handmade Canberra. Having nervously approached Julie Nichols by email (and after she had done extensive homework on me!) I was welcomed to the team and now run the blog, promotions, newsletter and online magazine which I have relished designing. Every fortnight, our little band of four meets in a Canberra café to sample incredible coffee (best. job. ever!) and make plans, then we go away and put them into action. Ideally combining my marketing, writing, branding and designing skills, I couldn’t be happier to be contributing to Handmade’s phenomenal success.
Working with the Handmade Team, and the lovely Tegan from Hustle&Scout, I had the pleasure of being involved in Canberra’s newest event, Oh Happy Day, an event for the discerning event planner. With dozens of stalls and a sit down gala dinner at the stunning National Portrait Gallery, this was a challenging but very rewarding and successful project for which I wrote the blog, put together the directory and magazine and generally helped out.
I was also fortunate enough to spend time freelancing for a wonderful, energetic and generous lady called Pamela Slocum. Her agency was in need of a part time account manager/graphic designer and happily, she decided that I was the person for the job. I have lost count of the number of brand identities that I designed for her last year, some of which I will share with you later on. We also collaborated on some very practical and beautiful websites, one of which is a case study I will recount in more detail. Sadly, Pamela has decided to close the agency, but is opening a new business in which she will conceptualise and write for her many clients. I am currently working on styling her own brand identity and couldn’t be more thrilled with the way it’s going – hopefully she will feel the same!
Wearing my Callie & Co Design hat, I have rebranded a handmade bag and accessories company and Blue Mountains ceramics studio. I have created flyers for an events company, a logo and website for a beauty salon and a funky new look for a juice bar. Soon to be launched, my latest project has been to brand a Canberra bean to bar handmade chocolate company. Jasper + Myrtle is a start up that will be launching at the next Handmade Market (it’s a small world!) with eight flavours of chocolate, for which I have designed the packaging. Working with Jasper + Myrtle’s enthusiastic owner has been a real highlight, and allowed me to exercise my creativity. And I got to taste the product – a very hard job!
While it had been my intention to write up and illustrate these projects here in Callie’s House and in the Callie & Co Design portfolio as soon as the year ended, the necessary Christmas break was spent catching up on sleep and family time (in Canberra and on the perfect South Coast), working on our not-quite-finished beautiful house and garden and reading. Reading a lot. Such a joy that I intend to indulge in a little more this year. Professionally, I have gained a great deal of inspiration from How to Style your Brand by inspirational creative director, Fiona Humberstone and personally, I have discovered and voraciously consumed the original Invisible Library series by Genevieve Cogman and the wonderful, quirky and totally engrossing Chronicles of St Mary’s series by Jodi Taylor. Thank you so much ladies for providing me with all those hours of escapism.
Now, back to work…