Branding, Colour, Projects

In the Mood

February 4, 2015
Moodboard

Here’s the mood board for a brochure I’m working on. The brand words are feminine, natural, contemporary and textural. This has led me on a search of relevant images (thanks to all the fabulous designers and photographers who constantly make the internet such a rich source of inspiration). The result is a combination of hand-finished, collaged and water coloured designs, big landscapes and soft contrasts with a small touch of industrial. The colour palette has organically stemmed from these images to include pastels that aren’t too powdery and moody greys with a strong dash of charcoal and coral to add substance.

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