There are some graphic designers whose work I consistently admire. Lauren Ledbetter is one of these. Based in Nashville, her branding work and photography always make me feel lighter. Every year she creates an infographic as a Christmas card, and this one from 2013 ticks all the boxes for me. Watercolour in sage green pretty much sums me up. Here’s the link to the full design.
Here’s the mood board for a brochure I’m working on. The brand words are feminine, natural, contemporary and textural. This has led me on a search of relevant images (thanks to all the fabulous designers and photographers who constantly make the internet such a rich source of inspiration). The result is a combination of hand-finished, collaged and water coloured designs, big landscapes and soft contrasts with a small touch of industrial. The colour palette has organically stemmed from these images to include pastels that aren’t too powdery and moody greys with a strong dash of charcoal and coral to add substance.
One day, I will have a view like this every morning, but in the meantime, I’ll just take colour inspiration from this peaceful beach photograph I took in New Zealand. This is why I create a mood board for my clients at the beginning of the process. A collection of images not only sums up a feeling, personality or style, but also creates its own colour scheme.
I’ll accessorise this view with a grey cashmere sweater and scarf, a warm mug of freshly roasted coffee, crazy dog and sandy children. There. All cobwebs blown away….