Can you define yourself in four words? The English language is full of beautifully descriptive vocabulary, so there’s almost too much choice when you’re trying to sum yourself up. My words might be… DETERMINED. SPONTANEOUS. OPTIMISTIC. TASTEFUL. But catch me on a different day, and I might give you a different answer.
It’s different for a business. Finding these key words, sticking to them and using them as a mantra is important to establishing and growing the personality of your brand. When meeting a new client, one of the first things I do is ask this question, not of them, but of their business. What image do they want to give the world, what are the characteristics of their product, what is their message? It’s a challenging exercise, but once you’ve got your words, they not only form the foundation of your brand, but help to shape your identity as you grow.
Callie & Co is summed up by these ones… FRESH. FRIENDLY. VERSATILE. CREATIVE.
Perhaps your words are… SUBTLE. ELEGANT. HANDCRAFTED. INDIVIDUAL. Maybe… ETHEREAL. ORGANIC. LIGHTHEARTED. PRETTY. Or they could be… FOCUSED. TRADITIONAL. HONEST. SECURE. In any case, the words start to paint a picture of the personality of the business, and are one of my key tools in establishing the logo, colours, fonts and other visual tools.
I’ve had some fun creating and photographing these word tags, which are a great tool for mood boards. What are your words?