The innovative graphic design team at La Tortillería in Mexico have completed a branding project for Tamarindo, an architect owned & run café in Spain. The venue has two functions – by day, a snack destination and by night, a tapas bar. The split brand design represents this dual function, but it is the simplicity of design and the subtlety of colour (selected to reflect relaxed afternoons and warm vibrant evenings) which makes this brand stand out to me. The branding can be seen across the signage, packaging and menus, right down to receipts and coasters, giving a truly consistent visual message, and a standout one at that.
I’ve been doing a lot of packaging research lately, and sometimes a simple box can stop me in my tracks. The Seventh Duchess, an Australian company that sells tea, candles, beauty products and more claims to believe in the “art of quality”. Well, I definitely believe in the quality of their art, because three of their tea products have packaging that captures the perfect atmosphere. Great product photography too.